" Branding is at the foundation of everything we do. Period. "
A brand identity is much more than just a logo and color palette, it’s what sets an organization, person, product or service apart. Our branding work is always process-driven – and not just any process. It’s the same process used to craft the biggest and best brands in the world. While some companies will claim to have a “proprietary” brand building process, ours is tried-and-true.
Building an active brand demands an approach that is both strategic and creative which is accommodated within our broad process for brand development. This often includes workshops which provide a productive, inclusive and interesting way to involve internal teams in the brand development process. Research and workshop insights inform strategy development including a brand framework that clearly sets out brand components such as proposition, positioning statements and marketing messages. This provides the platform for a coherent creative brief to drive concept development, consistent execution and communications planning.