To break down the concept and the importance of CRM integration, it can be defined as constructing a website and CRM parallely and make them function together in a consistent manner. In short, CRM is a method that can be structured to aid you and your business to organize all the important and relevant data of your customers that is attained through research. CRM Integration retains customer information that is obtained through manual entries. Integrating your website/marketing automation software brings in esteemed customer information instantly to your CRM.
Follow ups can be easily assigned to the sales management team when the data are organised and integrated. When a prospect views your product online or subscribes to your newsletter, it in turn implies that they are a potential customer. This makes collecting their concerning data and paraphrasing it for understanding them and serve them better a bigger goal. When your marketing automation software is coupled with your CRM, a broader record is tabulated which makes it easier for following up and increasing sales. Moreover, The sales team will be able to narrow down what the lead looked for at your website and their motive for visiting ultimately.
What are the factors to be considered while Integrating your CRM?
Integration in Customer Relationship Management must go both ways. For example, the “Contact Us” option can be integrated to your marketing platform. The market feedback later obtained should be available to updated in the CRM so that errors that occur do not become repetitive. When the marketing team regularly updates and keeps in touch with prospects and customers, the corresponding information obtained in each communication made should be fed to the CRM which would stop the company from overlapping the follow ups and does not disturb the customers with the same questions.
How does CRM Integration work?
The key to employ a successful CRM integration is to map the data between CRM system and marketing automation system. This can either be done in automated system or through manual method. Once the initial mapping is done, it becomes easier to track data in both the fields. This bi-directional co-dependability can slowly be converted to real time and executed with employee teams.
