Influencer marketing is often linked to social-media marketing and content marketing. Influencer campaigns are mostly done in some sort of social-media, where the influencers are envisioned to spread the word through their personal social channels. A large number of influencer campaigns focus on business content element in which either you create content for the influencers, or they create the content themselves. Though social media and content marketing fulfills all parameters required for influencer campaigns, they are not synonymous with influencer marketing. Influencer marketing exploits the principle that general public would rather entrust recommendations from a reliable source than a brand itself. An influencer here acts as the reliable source or the friend who recommends you to the customers.
By aligning with an influencer, you not only connect with their audience, but also extend your presence in their network. These influencers would have an established loyalty quotient that would, in turn, drive traffic to your site, upsurge your social media exposure and increase your brand awareness. By making your promotion their story and experience, they flat-out increase your sales. Influencer marketing has now become a discipline of its own that has to be given special attention. You must also have the ability to foresee the result; calculate the outcome beforehand as not every proclaimed influencer would suit your field. This is where Webdigita would be advantageous for your business. We confer your business the rare components to construct a successful influencer campaign.
We go through the following steps while building influencer campaigns for our clients.
- Single out the key brand or product influencers. Through discovering impeccable influencers that match your brand, you get a 360 degree perspective of how this platform truly works.
- Strategize a marketing campaign that is focussed towards influencers.
- Create a secondary awareness campaign for the influencers to create to reach a larger set of target consumers.
- Fork over multi-channel tracking beyond blogs. Eg: Vine, Pinterest, Instagram, YouTube, Facebook, and Twitter. These platforms give you real time analytics and furnish a true engagement with the audience.
- Magnify your best content when the pace is most favorable for you by knocking into the network of content creators and influencers.
- Track key metrics relating to the reach of the brand, sales, and product awareness to analyze the results.
