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Instagram is one of the few social media that took off virally after facebook started dominating the field. It is a social media that speaks majorly through pictures rather than giving importance to chat conversations which was a different take in the social media platforms that have existed before it. It spread rapicly among the common public and is now one of the major players in the field. Instagram is free for its users and it majorly draws its income through advertisements. It gives a more realistic and understandable picture of all the communication when compared to the other leading social media platforms.

Marketing is about reaching consumers' minds and to produce a difference in their perception about the product and passively persuade them to buy it. The only way to truly make that shift in perception is to be where people are engaging and spending time. So why is Instagram a priority for marketing? A recent study done by Forrester Research shows that Instagram users are 58 times more inclined to like, comment, or share a brand’s post than Facebook users and 120 times more likely than the corresponding Twitter users. The above data reveals that users are moving off from Twitter and Facebook and shifting their time towards Instagram. This shows that Instagram is the best social and mobile option for brands to reach audiences that are willing to engage. If you’re not marketing on Instagram, you’re missing out.

The reason for this unusually high engagement is driven by the consumer, as visually shared stories, reactions and experiences convey louder than the other methods. It creates a craving to buy the product as it creates a visual appeal–Instagram offers this platform using its unique ability to highlight visual content (and all marketers know that visual content is the ruler). Content on Instagram is not only more shareable, easier to understand, but also more universal than other types of content. Visual storytelling has evolved itself into an art form on Instagram, and to be able to craft a conversation over an extended period of time is a skill that needs to be harnessed. In order to gain the attention of the audience one must be proactively creating unique and authentic content that attracts the target audience. These content should also be engaging and shareable to make it reach in a wider scale.

Instagram also gives a brand a way to create a visually pleasing profile than any other platform. Instagram ads have only been available for a short while but the market has picked up in an immense speed. It has about 50 times more engagement per follower than Facebook. This is due to the fact that Facebook ads and Instagram ads are received in different ways. When an ad pops up in any social media, most of the users find it to be generally annoying, however, in the case of Instagram, they are just appealing pictures which catches the eyes of the consumers. Instagram ads also has an option where clicking on the picture takes you to the brand’s website or any other link as the company desires. These links can be shopping websites or brand promotion which increases the web traffic for your brand. Give your brand an exposure to all-age target customers and grow your reach and audience organically.

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