Even though landing page designing has become one of the extensive ways of marketing, its benefits are not widely known to the relevant marketers. In an independent study conducted, it was revealed that around 44% of clicks concerning B2B companies are directed towards the homepage of the company and not a special landing page. Furthermore, even the companies that use landing pages, has less than six landing pages in an average.
A landing page is usually a definite page, that stands out from your prevailing homepage or in this case, it may be any other page, that serves a single and fixated purpose. These arrangements serve as a follow up to any catchy content that was used to advertise your service/brand.This makes it an essential component to move your prospects a step forward and persuade them into buying your product. A landing page grants you the freedom to execute a trade, conduct give aways or special offers, provides the interested audience with the needed piece of information or a deal, once they dispense their contact information.
It is largely advisable to have multiple landing pages directed to promote a business. In this way, it would be easier to segregate targeted customers and concentrate in converting them into loyal clients. Also, when you have multiple leading pages, it means multiple lead generation. It promotes inbound inquiry calls generated for the business and increases the number of form submissions online. When prospects voluntarily submit their details, it increases your email list of the target audience which would ultimately back your email promotion propaganda.
A strong Search Engine Marketing or search campaign wholly lies on click through rates. These click through rates are shaped by landing pages. To break it down in a simpler manner, you might have adopted a SEM campaign to bid on keywords to have your business pop up on top when there is a search that corresponds your business. The link directed that ad can be your web portal, homepage or even a sub page on your site, but basically it gets people to your business. In this manner, landing pages not only works on its own in promoting your brand, but it also acts as a catalyst and stirs up the productivity of all your parallel marketing strategies.
Convert your traffic into sales to the maxim by giving your business with a beautiful landing page - a place where your business or brand can dazzle online through our help.
