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LinkedIn is one of the most powerful tools for individuals and companies when it comes to creating new connections, generate leads and even in building their brand. Though it proves to be an important platform for all modes businesses, LinkedIn can be a true game changer for B2B companies. According to a study done recently in a community that contains a membership population of 50,000 B2B Technology Marketing community on LinkedIn, 85 percent of people surveyed said LinkedIn is the best social network through which official and technical content can be shared. This was the highest influential method when compared to other vehicles. Moreover, of the social media networks, LinkedIn generated the most traffic, responsible for 8.5 percent of all traffic.

LinkedIn can be employed in a wide range of marketing strategies starting from generating leads for business to utilising its assistance to increase your website traffic’ as it is the most exceedingly popular professional networking site. And, in many instances, LinkedIn is outweighing Facebook and Twitter when it comes down to their marketing potential.

So how did LinkedIn spawn such a dominant force in the B2B marketing community? It was achieved by building a virtualized extension for the professional community. A recent study published by eMarketer shows that about 80% of small- to medium-scaled business marketers engage LinkedIn in their marketing techniques. This conveys that marketers have started realizing that the social media platform is the foolproof venue where they get a wide platform to spread their messages, tell their stories and establish themselves as thoughtful leaders.

LinkedIn, after all, is a community of business professionals. Therefore, one cannot expect to see content on the platform that they would generally come across at other social sites such as Twitter or Facebook. To put it in a simpler way, B2B marketers now turn up to LinkedIn for precisely what it is: a social media network that is designed to reach its target audience. An average person scanning through LinkedIn for content is more likely to be present there with business-related motives and purposes in mind when compared to someone who is scrolling through Facebook. Moreover, there can be circumstances where a chaotic portrayal of advertisements may occur on any given social networking site. This condition would not occur in LinkedIn as it was designated for such content while being created, unlike the general social media which makes it relatively free of clutter. That means your content lives longer and potential customers are approached in a larger circle.

When it comes to social media advertising, B2B marketers are most successful when using LinkedIn. Of course it’s not too late to establish a presence on the social media site. But you should consider doing that sooner or later, because it’s likely your competitors have already done so, establishing themselves as thought leaders and generating leads in the process.

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